Glossary

Strategy Intelligence5 min read What Is an OKR Cycle? Quarterly Rhythm and Roles Explained An OKR cycle is the complete, usually quarterly process in which a team plans its goals, tracks them continuously, and finally assesses and closes them. It typically comprises four phases over roughly 13 weeks: planning, first signals, execution and closure. The planning session at the start and the review at the end are the two most visible moments, but the quality of a cycle is decided in the weeks in between ( OKRs Tool ). Read more Investment Intelligence5 min read What Is Rebalancing (Portfolio Rebalancing)? Data Preparation With AI Explained Rebalancing (portfolio rebalancing) is the reallocation of holdings in a securities portfolio that restores the originally chosen weighting of the individual components. The goal is to maintain the risk profile defined in advance, which shifts over time as the individual components develop differently in price ( extraETF ). Read more Market & Competitive Intelligence5 min read What Is Patent Analysis With AI? Spotting Technology Trends and Competitors From Intellectual Property Rights Patent analysis with AI is the evaluation of large volumes of patent documents using methods such as natural language processing, machine learning and semantic search, in order to make technology trends, innovation focal points and the activities of competitors visible. The AI reads, classifies and groups intellectual property rights that a human could no longer review in this quantity; the assessment of the results remains with specialists in the company. Read more Strategy Intelligence5 min read What is an objective in the OKR system? Formulating qualitative goals and tracking them with AI An objective is the qualitative, overarching goal in the OKR system (Objectives and Key Results). In plain language, it describes what a company, a team or a person wants to achieve within a certain period, usually within a quarter. The objective states the "what" and the direction, while the associated key results make progress measurable with numbers ( Balanced Scorecard Institute ). Read more Investment Intelligence5 min read What Is an Investment Mandate? Management Mandates and Their Data Preparation with AI An investment mandate (usually called a discretionary or management mandate) is a contractual agreement by which a client transfers the ongoing management of their investment assets to a bank or an asset manager. It is based on jointly defined parameters: investment goals, investment horizon and risk appetite. Within this framework, the manager makes investment decisions independently, without querying before every transaction ( Bank Cler ). Read more Market & Competitive Intelligence5 min read What Is Risk Intelligence? Detecting Business Risks Early With AI Risk Intelligence is the systematic collection, analysis and application of risk-related data in order to detect, classify and reduce business risks before they turn into damage, compliance breaches or financial losses. The difference from classic risk management lies in the timing: Risk Intelligence looks ahead, uses ongoing data rather than only historical values, and provides a forward-looking view of the risk situation ( Ethico ). Read more Strategy Intelligence5 min read What Is a Key Result? Measurable Outcomes in the OKR System Explained A key result is a specific, measurable outcome that, within the OKR system (Objectives and Key Results), shows progress toward a higher-level goal, the objective. The objective describes what is to be achieved; the key results define how you can tell that you are getting there. A key result is always verifiable in numbers: at the end of the quarter it is unambiguous whether it was reached or not. Read more Investment Intelligence5 min read What Is a Securities Account (Depot)? Structure and Data Processing With AI Explained A securities account (Depot) is an account in which securities such as shares, bonds, funds and exchange-traded index funds (ETFs) are held and managed. It works much like a bank account, except that securities rather than sums of money are booked in and out ( finanzfluss.de ). When you buy a security, it is booked into the account; when you sell it, it is booked out. The custodian bank or online broker holds the securities and executes the orders. Read more Market & Competitive Intelligence4 min read What Is Market Intelligence? Systematically Unlocking Market Data with AI Market Intelligence is the systematic collection, analysis and preparation of external market data to better justify strategic decisions. It examines a company's market environment: customers, competitors, trends and regulatory changes. Unlike Business Intelligence, which evaluates internal data such as revenues or process metrics, Market Intelligence is directed outward ( researchly.at ). Read more Strategy Intelligence5 min read From metric to decision: decision briefs with AI An AI decision brief is a structured document that puts one or more metrics into context, names possible courses of action and provides the reasoning behind them, so that a person can decide. The AI handles the gathering, ordering and preparation of the data. The decision itself is still made by the responsible person. Read more Investment Intelligence5 min read What Is an Investment Policy Statement (IPS)? Guidelines for Wealth Management Explained An investment policy statement (IPS) is a written document that sets out how a portfolio of assets is to be managed. It records the investment objectives, the investment horizon, the risk tolerance as well as special requirements and constraints, and it describes the strategy by which a portfolio manager is to achieve these objectives. The investment policy statement is thus the basis of every management mandate: it connects the investor's wishes with the rules by which decisions are made ( Financial Edge Training ). Read more Market & Competitive Intelligence5 min read What is Product Intelligence? Monitoring product data and competitor products with AI Product Intelligence is the practice of translating data about products into decisions: about your own products (which functions are used, how usage develops) and about competitor products (feature scope, prices, launches, positioning). The goal is a reliable picture of what a product is, what it resembles and how it moves in the market. AI handles the collecting and structuring of the data; the assessment and the decision about what to build or change stays with the team. Read more Strategy Intelligence4 min read Strategic Early Warning System: Detecting Weak Signals With AI A strategic early warning system is an organization's ability to detect significant changes before they arrive at full force. At the core of this task are so-called weak signals: early, still ambiguous indications of a possible change, such as isolated patents, niche research or notable activity by young companies in a new field ( Envisioning , ITONICS ). The goal is to turn scattered clues into a reliable basis for decisions at an early stage. Read more Investment Intelligence5 min read ESG Data and AI: Sourcing and Structuring for Investment Analysis ESG data are metrics and information on a company's environmental, social and governance (Environmental, Social, Governance) aspects. For investment analysis, they must be sourced from many sources and brought into a uniform format. AI helps to read out unstructured texts such as sustainability reports, to normalize the information and to assign tags, so that analysts can work with comparable datasets. The evaluation of this data and every investment decision remain with the institution or advisor. Read more Market & Competitive Intelligence5 min read Market Volume and Market Potential: the Difference Market volume is the sales or turnover that all providers in a defined market have actually achieved within a given period. Market potential , by contrast, is the theoretically maximum possible demand in this market, that is the upper limit when purchasing power is fully exhausted. In short: market volume is an actual figure, market potential an estimate for "100 percent demand" ( studyflix.de ). Read more Strategy Intelligence5 min read OKR Tracking with AI: Progress Updates Without the Reporting Effort OKR tracking with AI refers to the automatic collection and preparation of progress data for Objectives and Key Results, so that interim updates no longer have to be requested manually in status meetings. The AI pulls metrics from existing systems such as CRM, project tools and analytics dashboards, links them to the defined Key Results and flags deviations. The evaluation and the decision about what follows from an interim update remain with the team. Read more Investment Intelligence4 min read Wealth Management and Asset Management: the difference Wealth management is a comprehensive advisory service that looks after a client's entire financial situation: investment management, tax planning, estate and retirement planning. Asset management is narrower in scope and deals with managing an investment portfolio of equities, bonds, funds or other assets. The core difference lies in scope: asset management manages the portfolio, wealth management manages the entire financial life ( Aleta ). Read more Market & Competitive Intelligence5 min read What Is a Battlecard? Providing Competitive Arguments in a Structured Way A battlecard is a compact, internal sales document that provides a sales team with the key information for a conversation against a specific competitor: a short description of the competitor, strengths and weaknesses in comparison, positioning arguments and prepared answers to typical objections. It usually spans only one to two pages and serves as a quickly retrievable overview of how the company's own offering compares ( Standing Partnership ). Read more Strategy Intelligence5 min read What Is Strategy Intelligence? Strategy Intelligence is the structured collection, analysis and preparation of information that supports strategic decisions within a company. It summarizes trends, opportunities and risks so that leadership can decide on a clear basis rather than from a gut feeling. The English term for this is also strategic intelligence . Read more Investment Intelligence5 min read Portfolio Monitoring with AI: Continuous Observation of Portfolios and Mandates Portfolio monitoring with AI is the continuous, automated observation of portfolios and mandates: software constantly checks positions, key figures and deviations from the investment guidelines, summarizes anomalies and reports them. The AI prepares information and points out possible deviations. Assessment, recommendation and investment decision remain with the institution or the adviser. Read more Market & Competitive Intelligence5 min read What Is Share of Voice? Share of Voice (SOV) is a marketing metric that describes your brand's share of total visibility in a market, measured in comparison with the competition. It shows, for example, what share your advertising spend, mentions, or search results make up of the sum of all brands in an industry. The term originally comes from advertising and referred to a company's share of the total advertising spend in a category ( Skai ). Read more Strategy Intelligence5 min read What Are OKRs (Objectives and Key Results)? OKRs (Objectives and Key Results) are a goal-setting framework that connects a qualitative goal (Objective) with a few measurable outcomes (Key Results). The Objective describes what is to be achieved; the Key Results define how progress can be measured in concrete terms. Teams usually work with three to five Key Results per Objective and review the status each quarter ( Atlassian ). Read more Investment Intelligence5 min read AI in Investment Research: Preparation, Not Recommendation AI in investment research refers to the use of artificial intelligence to collect, structure and clearly summarize financial information. The AI prepares and observes, for example in research and portfolio monitoring. Evaluation, recommendation and the investment decision, by contrast, remain with the institution or the adviser. It is precisely this separation, preparation rather than recommendation, that is the core of the topic. Read more