Performance Intelligence

Sales management for your company. Every metric with system, period and calculation path.

The pipeline says Q4, the ERP says something else, and in the field it is open which customers deserve a visit next quarter: sales management needs this data in one picture, and it usually sits in four systems. An AI employee for Performance Intelligence evaluates sales data from ERP and CRM, brings together pipeline, deals, cycle times and conversation data and compiles deviations with reasons, at team level. Transparency and co-determination are agreed with the works council and data protection before a metric is created.

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Performance Intelligence

Sales controlling and sales metrics in a single picture. Pipeline, activities, closings and cycle times from ERP and CRM, evaluated at team level and with a verifiable source for each figure.

Measure

Pipeline stages, close rates, cycle times and activities are brought together from the systems your sales team already works in, and evaluated at team level. Sell-out data from retail and the development of market share in sales can be evaluated in the same picture, where the data is available.

Assess

Each metric is read against period, segment and target. Customer segmentation and ABC analysis of customers come from the same data and are updated with every run. Whatever has shifted since the last run arrives with a reason.

Coach

Conversation and history data produce pointers for team coaching; in the catalogue this additional module is called Conversation Intelligence. It is the team that is evaluated, and transparency and co-determination are arranged with the works council and data protection before any evaluation takes place.

Sales reporting dashboard

One picture per team, every figure with its origin.

Pipeline, activity, conversion rate and cycle time come from the same systems and carry the same origin. From your own pricing history, the AI employee derives a price proposal for each customer and product, which sales accepts or corrects. What is classified is justified, and the next run learns from the correction.

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Metrics at team level. Example illustrationongoing
Pipeline Stages and transitions per team, from the CRM 142 open
Activity Conversations and appointments per week 37 this week
Conversion rate Transitions per stage, against the previous period +4 pts.
Duration From first contact to close 41 days, avg.
Handover Team report with justification for each figure to sales management

Field sales control

Territory planning and field sales control at team level.

Analyses run at team level. Sales territories, visit frequencies and field service route planning are derived from customer segmentation and potential and passed to sales management as a proposal; the decision stays there. Anything touching transparency and co-determination is agreed with the works council and data protection before a metric is created. In a corporate environment, this is the precondition for operation.

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Conversation data

Conversation patterns for team coaching.

Conversation histories produce patterns for team coaching: topics, objections, next steps. The subject is the team, and it is shaped with the works council and data protection. Where a sales forecast is wanted, it is first checked against previous years before it applies to the coming year; sales forecasting software with predictive sales analytics does not replace this, it can feed in as a source.

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Conversation data at team levelExample view
Topics in the conversation 12 Price and delivery time to the fore
Objections 5 grouped by phase
Next steps 31 agreed
Follow-up rate 78 % against previous period +6

How your AI employee works

Sales controlling software that works as an AI employee. Manual reporting falls away, while the assessment remains verifiable and correctable.

Reasoning Every metric carries its origin.

For every metric, the system, period and calculation path are shown. Whether measures increase sales revenue is decided by management; the basis for that carries origin and status.

Return channel The team corrects, the AI employee learns.

Feedback runs in the systems the team already works in. Which assessments held and which did not feeds into the next run.

Report In your systems, with or without a connection.

A connection to your CRM is possible and is prioritised according to effort and benefit. The start deliberately works without a technical bridge as well, for example via uploaded records.

scoreprise Intelligence MCP

Your sales metrics in the tools your team already uses. The answer comes from the same verified basis.

View MCP server

“Invoices, offers and non-disclosure agreements now come out of a Teams message or a forwarded email for us. Time spent is recorded in the background, the offer comes back as a finished document, the NDA is filed in the right folder. We spend our time with the entrepreneurs we support, and the rest just runs.”

Partner · KERN Unternehmensnachfolge, Essen

“The area runs through the night, and in the morning the picture is on the table. Deviations arrive with a reason and the position affected, not as raw data. Mandates that comply with the policy pass through without us, and only the exception lands on the table, with a suggested wording. We review instead of searching.”

Finance function · Morningstar

Read more Morningstar

“Every enquiry arrives with its trigger, its chain of signals and a priority. Sales no longer pieces together who got in touch and why, it holds conversations. The existing base is working again as well: cases that declined two years ago and fit today come back on their own.”

Sales · gastromatic

Read more gastromatic

Check us before you speak to us.

Three ways to check our work in advance: the comparison of our features with the largest providers, documented cases from other companies and a check of how robust your market view is today.

FeatureusAB
Market sizes by country
Commodity prices on an ongoing basis
Forecast calculated
Source per figure
138 featuresMethodology disclosed

Provider comparison

107 features of sales management, feature by feature against the largest providers for performance intelligence. The methodology is disclosed.

IndustryTask · Cadence
EngineeringCompetitive overview, weekly
FinancePolicy reconciliation, nightly
RetailPrice monitoring, daily
EnergyRegulatory outlook, monthly
Best practicesCollection growing

Best practices

How companies across various sectors have brought market and sales intelligence into their operations: for each case, the task, the sources and the output format. The collection is growing.

To the use cases
Maturity levelFour stages
Gut feeling1 / 4
Collected2 / 4
Derived3 / 4
Evidenced4 / 4
Your market view todayStage 2 of 4

Maturity check

How robust is your sales management? Four levels from gut feeling to evidenced: the origin of each metric, the cadence, evaluation at team level and the agreement with the works council and data protection.

Frequently asked questions

Where do the metrics come from?

From the systems your sales team already works in, such as the CRM, supplemented by conversation and history data as far as this has been agreed. Each metric carries its origin and its status.

Is the individual person evaluated?

No. Evaluation is carried out at team level. Anything that touches transparency and co-determination is agreed with the works council and data protection before an evaluation is produced.

How does this get into our CRM?

A connection is possible and is prioritised according to effort and benefit. The start deliberately works without a technical bridge as well, for example through uploaded data.

What happens if the assessment is wrong?

The team corrects it in the return channel, and the AI employee learns from this. The system, period and calculation path on each metric make it clear how the assessment came about.

How can sales territories be redrawn?

From customer segmentation, potential and reachability, a proposal is created for each territory, with the customers who would move and the effect on the workload of each team. The layout itself remains a decision for sales management and is agreed with the works council where it touches on working conditions.

How is the visit frequency for field sales set?

From the ABC class, potential and purchase history for each customer, a proposal is created for the visit frequency, and route planning follows from this. The field sales team corrects it in the return channel, and the correction feeds into the next proposal.

Where does operation take place?

Entirely in the EU. Transmission is encrypted, access is role-based, every step of work is logged.

Next step

A first conversation, held as a dialogue and without a presentation.

Book a call Cancellable monthly · operated in the EU